Audience

In considering the potential audiences for short films, they can be viewed as perhaps restricted and limited in opportunities for potential audiences to view their films. However, Short-films do aim to set the film at a certain audience within the film industry in order to promote their name and product. They tend to focus on niche audiences within the film industry in targeting those who are interested in alternative films. However, those whose films get noticed i.e. Fede Alvarez, who had his own niche audience however; his film got 6 million views on Youtube and got noticed by the film making community. Therefore, although he had very limited funding available for him to produce the film, it was recognised globally, which to an extent increased the distribution of the film worldwide.

Within the short-film making community, there is a huge issue surrounding funding issues which prevent Short-film makers to target a wider audience within the film industry and therefore not making much success. However, also Fede Alvarez’s film of “Ataque de Panico”, he was given a limited budget of $300 to make his film in what proved to be a huge success attracting audiences from Hollywood. By distributing the film on Youtube, film-makers have an opportunity to attract a wider community in which to promote their film, as before they only has film festivals as an opportunity to attract audiences. In contrast, bigger films (well funded) seem to have more of an opportunity to distribute their film to more of a global scale therefore being successful. These "Hollywood" films are therefore able to reach well reknown cinemas such as "Vue" and "Cineworld" and are distributed to a wider audience in the film industry and appeal to others.

The BBFC certificates would affect Short films negatively in that they are limited in a target audience. Short-films would mainly target their product at PG or around the ages of 12+. Targeting the audience in this area would gain difference types of audiences instead of aiming it at one particular age groups. If they were to target another age group their film would be much more limited in aiming their film at wider audiences. Most of the films I have seen have all contained limited content keeping in which is seen to target the ages of 15 with themes such as Rom-coms and social realism in attempt to reach different audiences.

Moreover, in relation to our film, factors such as; limited funds and perhaps distribution issues we wouldn’t be able to make a film that is seen as the highest quality by viewers, this would explain the reasons for our distribution of our film. However, according to BBFC we do intend to target our audience at the ages of 12+ in which would help us reach bigger and wider audiences.