The Importance of film Taglines

The importance of Taglines



As previously explained, film poster provide actors/director name, indicate the genre of the film, include background images and usually a main images of the portagonist. Plus they include the classification, title of the film, the 'call on action' which gives further information such as the release date and providing a website etc. Film poster also provide a Tagline, one of the most imporant things to have on a poster.



Each film uses a tagline so that it generate a little more information concerning the narrative of the film and reinforce what the film is about. Taglines is a basic short line/phrase that summarise the plot and theme of the film. They are catchy, and sometimes play on words that will result in the audience knowing exaclty what they film includes. If we take, for example, some classic film taglines :



-Part man. Part machine. All cop. The future of law enforcement.

The robocop tagline uses the rule of three making it short, punchy and balanced to entice the audience. This also indicates the genre of the film, a genre hyprid by the use of 'future law enforcement' as well as 'part machine'.

-He's quite engaging. She's otherwise engaged.

The classic Four Weddings and a Funeral uses a clever twist on words in its tagline. They play on the word 'engaged' providing numerous different meanings. This again links in with the title of the film to indicate the genre of the film as a romantic film, which would attrack a more female audience.

- Every second chance begins with the first step.

Taken from the film Step Up shows how the tagline is very much linked in with the name of the film and they run parrell with eachother in order be effective. Therefore, this tagline emphasises on the word 'step' due to the name of the film.



Overall these examples indicate how the tagline can be vital in portraying the film to the audience. All these show how it can sum up the film in a sentance or phrase, it is this that is sometimes intriguing to the audience and will convice them to watch it. They a cleverly placed words that are relvent to the film, making it seem very interesting and something that the targeted audience would wan to watch.