Different audiences for film magazines

There are different magazines that take their own individual approach towards aiming at a  particular set of audience that will take their interest. Film magazines are merely to persuade the adueince to watch the film or to give the audience an insight to the film to see if it is suited to their taste. For example, the likes of Sight & Sound take a more serious and professional approach in advertising a film to set an interest to a more formal audience, perhaps the upper-middle class or an audience with a well educated background. Even based on the layout of the article you can tell its very "business" like, perhaps giving an impression similar to those newspapers such as; "The Independent" or "The Guardian". There isn't any fancy imagery or graphics, therefore attracting a certain niche market.

One the other hand their are film magazines that take a contrasting approach with a more informal take, in which they target their audience at an audience more associated with "popular culture" with less complicated grammar. I.e. Empire set their audience at an audience of a less educated background giving an impression it's target audience is the younger people of 16+. Empire is merely based on "opinion" and "criticism" by critics giving an opinion that will either persuade the audience to see the film or simply put them off, which therefore film magazines can be viewed as an important aspect on the promotion side. 

"Totalfilm" takes a relatively similar approach to "Empire", with a very subjective theme used in most film based magazines, giving a opinion based reception, rather than an descriptive and objective view of the film. I.e. the example below gives a more "stand out" theme showing the bright colours, and a subjunctive insight to the films background.