Through the years it has been evident that film posters have changed progressively in which film posters from 40 years ago was seemingly different to those film posters in a more contemporary period. As the film industry first started out, film poster first started to be drawn out, rather than being computerized However with the development of computers, film posters have been able to be used via computer in which has led more of a technological side. Classical film posters such as:
Dr. Jekyll and Mr. Hyde (1920)
The Clockwork Orange(1962)
The GodFather (1972),
And Die Hard (1988) can all be defined as classical film posters.
As technology has become more advanced and progressive over the years, with the use of Photo-shop and high quality pictures, film posters in the contemporary media have been able to produce much more sophisticated posters and attractive that are able to give a more appealing image to the audience that become interested. Now, there are 3D, holograms and digital moving pictures amongst other digital elements of the promotion side. This also can be seen on the likes of websites. Furthermore, with the use of technology with posters, posters have therefore become a crucial factor in the advertisement of films within the media industry. Technology has provided a more "glamorous" look to the side of film posters, e.g. the use of bright contrasting colours perhaps portraying the mood of the film which could enlighten the audience to see the film. Contemporary film posters that portray a more technological aspect to the film poster industry include:
40 Year old virgin (2005)
Inception (2010)
Following the recent development of technology, it has enabled a wider distribution of film posters in which would attract a bigger and wider community of audiences. Rather than limited distribution of film posters in the early developmental stages, production has become increased as well as the distribution being avaiable in more unique places, with the use of technology.
No comments:
Post a Comment